Marketing Unicorns Are No Longer an Urban Legend but Vital for Your Small Business Success

In this day and age, technology is constantly changing and new platforms become available everyday. As the world gets smaller, it is easier for small businesses to successfully market themselves to a whole world of consumers they had previously been unable to reach. However, with the opportunity to expose your business to a wider audience comes the challenge of creating a digital marketing strategy that correctly aligns with your business goals but doesn’t break your budget.

If you are wondering how your small business can bolster your marketing efforts to meet today’s fast-paced world, it might be time to seek out a marketing unicorn.

What is a Marketing Unicorn?


Marketing unicorns are essentially generalists – knowledgeable in many different areas of marketing and resourceful enough to keep abreast of the ever-changing technology and latest trends.  A marketing unicorn may have more experience in one area over others, but in general they are well-versed in core marketing principles, they are dynamic strategists, and they have the technical skills to implement a diverse array of campaigns.

How Can a Marketing Unicorn Help Your Business?

As a small business owner, you are embarking on a new journey in your life. Whether you are a starting a business on the side to support your career, or completely immersing yourself into your business full-time, you will constantly have important decisions to make throughout the life of your business. Some vital decisions that you might already be thinking about include:

  • How much should you charge for your product or service?
  • How would you like your brand to be viewed by others?
  • Who is your ideal customer and how many people are in your target market?
  • Where can these potential customers be found and how do you reach them?
  • Once you’ve gotten their attention, how do you convince them to spend money with you?
  • How do you keep them coming back to spend more money with you and tell all their friends how great you are?

Because they have knowledge and experience in a diversity of areas, marketing unicorns are able to understand your business needs or goals, create a comprehensive strategy and plan to achieve those goals, and has the wherewithal to either implement the plan themselves, or to effectively manage a team that will get the necessary tasks completed on time and within your budget. Marketing unicorns understand that when dealing with small businesses especially, efficiency is key! However, they know ways to be efficient yet still create great value.

A Word of Caution for the Do-It Yourselfers

So you may be thinking, “I’ve been doing all the marketing for my business already, I don’t think I need to pay for something I can do myself”.  If you have been doing all the marketing for your business and you have been successful, that’s great! But if you’re doing that so well, how much better do you think your business could be doing if you could spend more of your time developing new products or services, or investing in your employee development, or maybe doing some of the things you like to do outside of your business like spending time with family or enjoying hobbies. If you already have methods in place that work, let someone else do the work for you so you can spend your time doing things you like doing better. Finally, even if you are already doing well, I would argue that you can always do better. A marketing unicorn may be able to share insights about new techniques that will help you reach new consumers or get more value from your existing customers so you are not leaving money on the table!

If you are the opposite and you’re thinking “There’s so many different ways to market my business but I don’t know where to start”, then a marketing unicorn is someone you should be looking for right away! Instead of spending money and precious time trying to market your business through trial and error, a marketing unicorn can help you define the most effective ways to reach your target audience through data-driven research and execute an integrated campaign to help achieve your business goals.

There are many ways a marketing unicorn can help your business whether you are just starting or have been in business for years. So what are you waiting for? Visit our Contact page to find out how Unicorn City Marketing can help your business!


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